“Various business users, such as sales, marketing and human resources, need to make sense of the large amounts of business data from multiple sources and help make better, more informed decisions. Decision Moments helps companies quickly use a wide variety of data to discover and validate hypotheses for industry-specific business problems in areas such as personalization, sales and marketing operations, and business efficiency,” said the company in a statement.
It leverages the organization’s existing analytics investments and simplifies the technological complexity in delivering relevant and contextual insights.
Decision Moments is preloaded with more than 20 industry-specific machine learning algorithms based on deep learning techniques to enable diagnostic, predictive and prescriptive analytics across business functions. The platform offers 25 industry-specific business apps in retail, consumer goods, travel, banking and insurance speed decision making with self-service business intelligence and